Night Flights and Sleepless Nights: How BookBetter’s New Filter Reached Belgian Media
For many Brussels residents, night flights are more than just an inconvenience. According to recent reporting, more than 104,000 people around the capital experience sleep disturbance linked to nighttime air traffic. While discussions around the issue have continued for years, practical solutions for travelers have remained limited.
At BookBetter, we believe travel platforms could play a more active role. Instead of only optimizing for cheaper tickets, we wanted to help travelers make choices with less impact on local communities.
That’s why BookBetter now filters flights between 10 PM and 7 AM directly in search results. The feature makes it easier to avoid flights that contribute to nighttime noise pollution around Brussels, or other airports, while still giving travelers transparent and flexible travel options.
The idea behind the feature was simple: better travel decisions start before takeoff.
Many travelers are unaware of the impact nighttime flights can have on residents living near airports. By making these flights more visible within the booking process, we hope to encourage more conscious travel choices without adding friction to the user experience.
The feature also reflects a broader belief we have at BookBetter: travel technology should not only optimize for price, but also for impact.
Yesterday, the initiative was featured across several Belgian media outlets, including HLN, Bruxelles Today, Newsmonkey, and EVOKE. The coverage highlighted the growing conversation around aviation noise pollution and the role technology can play in addressing local environmental challenges.
We are grateful to see this discussion reaching a wider audience and hope it encourages further innovation around more responsible travel choices.
